Learning objective

Learn how to plan a campaign to bring about change in the community


Key idea: a campaign can mobilise the energy of a whole community


Success criteria

  • Explain the advantages of a campaign over other methods to change things
  • Show the main elements of a successful campaign
  • Devise an action plan to conduct a campaign

Introduction to the learning

In pairs come up with the name of a famous campaign. Try and remember who led it.

If you can remember the name, what does that tell you about successful campaigns?

Keeping in the same pairs, suggest one advantage of a campaign over other channels of protest.

Ask the question of different groups to ensure that between the two questions all groups get asked. 


Main body of the lesson


The advantages of a campaign

Use a card sort to rank the advantages, using a diamond nine

Issue blank cards to small groups. Ask them to write on one or more cards, in a few words, the advantages of a campaign.

Have the cards collected. Read them out. Attach to the board or wall. When all different ones are on the board, get the class to rank them. Get proposers to make their case for the ranking. Get other students to question them.

Arrange the ranked cards in a diamond shape.


The main elements of a successful campaign


Divide the class into different small groups. Give each a card with the word/s describing an element of a successful campaign. Ask them to discuss and develop the idea and be ready to justify its importance. 

Elements might include

  • Popular cause or subject
  • Strong leader
  • Powerful sponsor
  • Money
  • Planning
  • Publicity

To stimulate debate you might list the elements on the board under two headings: Essential, Desirable.


Devise an action plan

Ideally the class should be encouraged to mount an actual campaign to get some change in the community, in the school or beyond the school.

Divide the class into two groups and separate them. 

You have said that a campaign needs to be planned.  Off you go and plan it. Think of the first five things you need to do.

(Advice to teacher: move between the groups, encouraging, questioning etc, help them with the five things:

1. Choose a topic (reduce voting age to 16 for example)

2. Elect a leader within the groups

3. Identify the decision makers and how to reach them

4. Announce the campaign: how?

5. Recruiting members of the campaign: how?


Feedback. Get each group to report back to the whole class. Alternate between the two groups. See if they would like to do the campaign for real.

Teacher assessment

Teacher questioning of individuals and groups, teacher assessment of quality of proposals and arguments in debate.


Department for Education Citizenship programmes of study 2013


Campaigning KS4